WHY is Aeropostale Plaid out?

I know the reason I don't shop there anymore is because "Aero" is plastered everywhere! With Hollister, American Eagle, and Abercrombie, sure there are things with the companies name on them but I literally can not find even one shirt at Aeropostale that doesn't have Aero written something on it. I don't buy Hollister shirts that say Hollister on them and I'm not going to buy an Aeropostale shirt that says Aero on it. Also, their stuff runs really small! I'm small, I wear an XS shirt at Hollister, and yet I have to wear a medium at Aeropostale. That doesn't really matter much but for someone that might be a large at a normal store like Old Navy, they won't be able to fit into Aero. Plus, the jeans there tend to be really stiff. I like jeans that feel almost like leggings in the since that I can just slip them on quick and they're comfy. With Aero jeans, they're almost... hard.